From original launch in , The format was focused on providing 'more music and less talk' along with an eclectic easy-listening playlist, usually featuring ballads. Vega launched in to target the baby boomer market of listeners in the 40 to 60 age bracket, with a mix of talk and music from the s to the s. The positioning statement for the network was "On your wavelength" with a blue squiggle and sign wave as the logo. To coincide with the station's positioning statement the first song played at the launch was Van Morrison's Wavelength.
Kate Garraway upbeat outside Smooth radio ahead of Finding Derek documentary
Myleene Klass cuts a trendy figure as she arrives for work at Smooth Radio | Daily Mail Online
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Smooth Radio features a Soft Adult Contemporary radio format. Each FM station broadcasts localised breakfast and drive time programming on weekdays, with networked shows simulcast from London at all other times. Three of the six FM stations, and all eighteen AM frequencies, are owned and operated by Global , with the remaining three FM licences owned by Communicorp and run as a franchise.
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